Makers of Trojan brand condoms introduce
Ecstasy™ and new vibrator products Princeton, NJ – July 1, 2009 – Americans
rate their sexual satisfaction as only just above average (6.5 out of 10)
according to findings from a new survey released today by the makers of Trojan®
Brand Condoms. While US men and women report having sex 84 times a year, or
seven times a month, 71 percent say they are always looking for ways to increase
pleasure in the bedroom, with 60 percent agreeing pleasure aids such as
vibrators or massagers could really spice up lovemaking.
Increased vibrator
usage could bode well for America’s overall sexual health. According to another
recent study from researchers at the Center for Sexual Health Promotion at
Indiana University, there is something to be said about vibrator usage and
sexual health.¹
A National Pleasure Deficit? The survey, commissioned by Trojan
through StrategyOne and measuring sexual frequency and satisfaction, finds only
about one fifth (21 percent) of respondents are “extremely satisfied” with their
sex lives and one in three (30 percent) are generally “dissatisfied.”
Not
surprisingly, two-thirds of Americans (62 percent) wish they were having sex
more often, while a small, yet surprising, number of people report having too
much sex (4 percent). Men (73 percent) are more likely than women (53 percent)
to want more frequent sex.
Further, 83 percent of Americans believe good sex is
an important part of overall health and wellbeing, and 76 percent say they are
looking for ways to make their sex lives more exciting. Seventy-five percent
believe “sex without an orgasm is like the Fourth of July without fireworks,” an
appropriate descriptor with the Fourth of July being a traditional boom time for
condom sales.
Fireworks Drive Condom Sales “The Fourth of July is historically a
big sales event for condom manufacturers and distributors,” said Jim Daniels,
Vice President of Marketing for Trojan Brand Condoms. “When the holiday falls on
a long weekend, another traditional condom sales driver, the resulting sales
spike can be even more pronounced making it an ideal time to introduce new
products into the marketplace.”
To help enhance
the pleasure of Americans, the makers of Trojan Brand Condoms recently released
their newest product innovation, Trojan Ecstasy, which is available in Ultra
Ribbed™, Magnum™ and Her Pleasure™ varieties (average SRP of $9.99) and employs
a groundbreaking new design. This new design has resulted in some of the highest
pleasure and satisfaction consumer test scores in Trojan product history.
“With
Trojan Ecstasy, we took a completely different approach to design and created a
condom shape that was actually bigger at the tip to allow for a more natural fit
for him. The condom is also lubricated on both sides for an incredibly natural
feel for both partners,” said Mike Harrison, chief principal scientist and
condom innovator for Trojan Brand Condoms. “By doing this we created a condom
that feels like nothing is there.”
The makers of Trojan Brand Condoms are also
introducing the newest addition to their innovative vibrations line-up, the
Trojan Her Pleasure Vibrating Mini™. Available for an SRP of $19.99, the Trojan
Her Pleasure Vibrating Mini joins other Trojan Vibrations products, including
the new Trojan Multi-Speed Vibrating Ring™ and Her Pleasure Vibrating Touch
Fingertip Massager™. These products are available at select retailers
nationwide.
The Cities of Ecstasy While Trojan Ecstasy condoms will be available
nationwide, the Trojan States of Pleasure survey points to sexual pleasure and
frequency discrepancies among the largest US metropolitan areas. According to
the data, sexual satisfaction is highest in Atlanta (73 percent) and New York
(71 percent) and lowest in San Francisco (63 percent) and Philadelphia (64
percent).
Meanwhile, Houston residents have the most sex per year by a large
margin, with residents reporting having sex 101 times annually. Atlanta ranks
second in sexual frequency (88 times per year), while San Franciscans report
having the least sex (60 times per year). Philadelphia, Dallas-Fort Worth and
Chicago all report the second lowest rates of sexual activity at 73 times per
year.
| Sexual Frequency by City (per year): | | | Rates of Sexual Satisfaction by City: |
| 1. Houston | 101 | | 1. Atlanta | 73% |
| 2. Atlanta | 88 | | 2. New York | 71% |
| 3. Washington D.C. | 86 | | 3. Houston | 70% |
| 4. Los Angeles | 82 | | 4. Dallas/Ft. Worth | 67% |
| 5. New York | 80 | | 5. Chicago | 66% |
| 6. Boston | 79 | | 6. Los Angeles | 66% |
| 7. Chicago | 73 | | 7. Washington D.C. | 65% |
| 8. Dallas/Ft. Worth | 73 | | 8. Philadelphia | 64% |
| 9. Philadelphia | 73 | | 9. San Francisco | 63% |
| 10. San Francisco | 60 | | 10. Boston | 60% |
¹ Herbenick, D., Reece, M., Sanders, S.A., Dodge, B., Ghassemi, A., & Fortenberry, J.D. (2009). Prevalence and characteristics of vibrator use by women in the United States: Results from a nationally representative study. Journal of Sexual Medicine, 6, 1857-1866.
About The Survey
The Survey was conducted on behalf of Trojan brand condoms by
StrategyOne, a full-service corporate positioning, market research and strategic
communications agency in New York, NY. The survey was conducted online among a
sample of 1,000 men and women 18+ using the field services of Greenfield Online.
The results are nationally representative of the U.S. and have a margin of error
of +/- 3.1 percent at the 95 percent confidence level. A total of 150 surveys
were also conducted online among adults 18+ in each of the ten largest U.S.
cities. For each city, the results are representative on age, education and
ethnicity with a margin of error of +/- 8 percent.
About Trojan® TROJAN® Brand
Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN®
Brand Latex Condoms are made from premium quality latex to help reduce the risk
of unwanted pregnancy and sexually transmitted infections. Every condom is
electronically tested to help ensure reliability. There are over 29 varieties of
TROJAN® Brand Condoms. More Americans trust the TROJAN® brand than any other
condom. For more information, visit www.trojancondoms.com.About StrategyOne
Founded in 1999, StrategyOne is a full-service corporate positioning, market
research and strategic communications agency with global research capabilities
and offices in New York, Washington, DC, Chicago, Atlanta, London and Paris.
StrategyOne utilizes a full suite of qualitative and quantitative methodologies
to design custom primary research for clients in a wide range of industries to
support their communications and marketing objectives.
Contact:
| Bjorn Trowery | Allison Goldstein |
| Edelman | Edelman |
| 212-704-4556 | 212-704-4511 |
| bjorn.trowery@edelman.com | allison.goldstein@edelman.com |