Trojan® Brand Condoms Seeks College Journalists Who’ve Got Sex Covered with Second Annual Journalism Contest

OFFICIAL CALL FOR ENTRIES: 2008 Trojan Evolve Student Journalism Award

Princeton, NJ · December 2 - The makers of Trojan® brand condoms and the National Sexuality Resource Center (NSRC) are now accepting entries for the second annual Trojan Evolve Student Journalism Award. The award recognizes college journalists who demonstrate outstanding sexual health reporting in their college print, radio, television or online media outlet, including journalistic blogs, and will be judged by a prestigious panel of experts, including former U.S. Surgeon General Dr. Joycelyn Elders and GOOD Magazine Editor-in-Chief Zach Frechette.

A part of the ongoing national Trojan Evolve campaign, the Trojan Evolve Student Journalism Award is founded in the belief that an open and honest dialogue about sexual health, especially among young people, is essential to improving the poor state of sexual health in America. With one in four young women contracting an STI by age 19[1] and nearly 34 percent of teen girls pregnant at least once before age 20[2], it is clear that a deeper discussion on sexual health is urgently needed. The makers of Trojan brand condoms believe student journalists are uniquely positioned to play a vital role in advancing a sexual health dialogue essential to improving sexual health in this country. "We must evolve the poor sexual health of our nation," said James Daniels, Vice President of Marketing, Trojan brand condoms. "With this award we hope to empower student journalists to use their influence as a way to raise awareness, and inspire change."

College students across the U.S. can submit articles relating to sexual health issues, statistics, products, policy, or opinions by emailing them to trojanjournalismaward@edelman.com. The winner will be determined by a panel of judges consisting of sexual health experts and journalism professionals. One grand prize recipient will be awarded with a $2,000 cash prize and trip for two to San Francisco, where they will be honored at the 2009 NSRC Champions of Sexual Literacy annual event. The winning entry will also be published on the trojancondoms.com web site.

The NSRC believes supporting college journalists strengthens ’sexual literacy’ as an expanded view of sexual health and invites positive conversations based on facts instead of hype. "At a time when sexual health misinformation and polarization are all too common, it is essential to shepherd in an honest, two-way dialogue," said NSRC’s Executive Director Gil Herdt. "By recognizing outstanding pieces of journalism, this award encourages college journalists to start talking openly about sexual health from their own perspective, and gets students involved with improving the state of sexual health in this country."

For a complete list of rules and regulations, students can log onto www.trojancondoms.com.

ABOUT THE TROJAN® EVOLVE STUDENT JOURNALISM AWARD
Entries must be submitted to TrojanJournalismAward@edelman.com no later than March 1, 2009. Contest entries must focus on sexual health issues, statistics, products, policy or opinions and align with the Trojan Evolve Campaign, which is aimed at raising awareness about the state of sexual health in America. Evaluations of the entries are based on journalistic quality (30%); communication impact (40%); scope (15%); and comprehensiveness (15%). Essays should include references to condom use and must be consistent with Evolve master narrative.

College print, online and broadcast (television and radio) media stories and journalistic blogs are eligible for submission and must be published in an official American college or university newspaper, magazine or online media outlet, during the 2008 calendar year. There is no fee to enter.

For more information and complete rules and regulations please visit, www.trojancondoms.com.

ABOUT TROJAN
TROJAN® Brand Condoms are America’s #1 condom and have been trusted for over 90 years. TROJAN® brand latex condoms are made from premium quality latex. If used properly, latex condoms will help to reduce the risk of transmission of HIV infection (AIDS) and many other sexually transmitted diseases. When used properly condoms are highly effective against pregnancy. Each condom is electronically tested to help ensure reliability. There are over 22 varieties of TROJAN® Brand Condoms. More Americans trust the TROJAN® brand than any other condom.

ABOUT THE NATIONAL SEXUALITY RESOURCE CENTER
The mission of the National Sexuality Resource Center is to equip advocates, scholars and researchers with the facts, skills and resources to improve lifelong sexual literacy and sexual well being for all Americans. The National Sexuality Resource Center, the Center for Research on Gender and Sexuality and the Department of Sexuality Studies comprise the National Centers on Sexuality at San Francisco State University. Visit us at nsrc.sfsu.edu

Contacts:
Allison Goldstein
Edelman
212-704-4511
Allison.Goldstein@edelman.com

Nyla Saleh
Edelman
212-704-8101
Nyla.Saleh@edelman.com

[1] http://www.cdc.gov/STDConference/2008/media/release-11march2008.htm
[2] Henshaw S.K. (2003). U.S. Teenage Pregnancy Statistics with Comparative Statistics for Women Aged 20-24. New York: The Alan Guttmacher Institute. Data based on reports from National Center for Health Statistics (NCHS), AGI, CDC, and the Bureau of the Census; National Campaign to Prevent Teen Pregnancy. (2004).



Trojan Evolve Student Journalism Award Contest
Presented by The National Sexuality Resource Center
Official Rules
No Purchase Necessary


1. Eligibility: Contest open to legal residents of the U.S. who are current (as of the 2008 calendar year) student journalists writing for their college’s newspaper, magazine, online college website, student news blog or a story that has been featured on college broadcast (radio or television) and who are 18 years of age or older as of their date of entry. If a student graduated in May 2008, he/she is still eligible if he/she was a student journalist in the 2008 calendar year. Employees of Church & Dwight Co., Inc., The National Sexuality Resource Center, their affiliates, subsidiaries, advertising and promotion agencies, including members of their immediate families (spouses, parents, children, and siblings and their spouses) and/or those living in the same household of each are not eligible. Void where prohibited by law and subject to all federal, state and local laws.

2. How To Enter: Trojan Evolve Student Journalism Award Contest presented by The National Sexuality Resource Center ("Contest") begins 12:00:01 AM ET on 12/1/2008 and ends 11:59:59 PM ET on 3/1/2009 ("Promotion Period"). To enter online: Submit a news article about sexual health (e.g., issues, statistics, products, policy, opinions) that has had published in an official college newspaper, magazine or college news web site or a story that has been featured on college broadcast (radio or television) any time in the 2008 year prior to 1/1/2009 and include a cover page with your first and last name, complete address, daytime phone number, email address (if applicable), date of birth and college attending/last attended and mail your completed entry to: trojanjournalismaward@edelman.com. All email entries must be received by 11:59:59 PM ET on 3/1/2009 Normal Internet access, phone/usage charges imposed by your online/phone service will apply. To enter via mail: Submit a news article about sexual health (e.g., issues, statistics, products, policy, opinions) that you have had published in an official college newspaper, magazine or college news web site or a story that has been featured on college broadcast (radio or television) any time in the 2008 year prior to 1/1/2009 and include a cover page with your first and last name, complete address, daytime phone number, email address (if applicable), date of birth and college attending/last attended and mail your completed entry to: Trojan Evolve Student Journalism Award Contest, c/o Edelman, Nyla Saleh, 1500 Broadway, NY, NY 10036. All mail-in entries must be postmarked on or before 3/1/2009 and received by 3/9/2009. Sponsor is not responsible for lost, late, damaged, misdirected, postage due mail or entries not received in time for judging. Essays should include references to condom use and must be consistent with Evolve messaging and master narrative. Limit one entry per person, regardless of method of entry.

Contest Judging: A preliminary judging will take place on or about 3/9/2009, by a panel of judges determined by Sponsor whose decisions are final on all matters relating to the preliminary judging. All eligible entries will be judged to determine the Top 10 entries, based on the following criteria:
a. Journalistic Quality (30%) - clear, imaginative, and error-free writing appropriate to the topic audience.
b. Communication Impact (40%) - significance in increasing public knowledge and understanding of positive sexual health attitudes and behaviors, sexual health products, or sexual health-related programs; wide audience appeal; timeliness.
c. Scope (15%) - breadth of topic coverage.
d. Comprehensiveness (15%) - depth of topic coverage.

The Top 10 entries will then proceed to the final judging (to take place on or about 3/27/2009) where they will be judged by a panel of expert judges consisting of sexual health experts and journalism professionals, whose decisions are final on all matters relating to the final judging, based on the same criteria listed above, to determine one Grand Prize winner. Winner will be contacted via phone on or about 4/17/2009. In the event of a tie during any round of judging, tied entries will be re-judged based solely on judges’ discretion.

3. Prizes And Approximate Retail Value ("ARV"): Grand Prize (1): A 2 -day/1-night trip for two to San Francisco, CA, to attend the 2009 NSRC Award Ceremony on or around 10/20/2009. Trip includes round-trip coach class air transportation from major airport nearest winner’s home, hotel accommodations (based on double occupancy), $100 stipend, two tickets to the NSRC Award Ceremony dinner, plus winner will receive a $2,000 cash award (awarded in the form of a check) and the placement of winning article on the Trojan website. (Total ARV of Grand Prize $4,000; there is no retail value associated with placement of winning article on website). Trip must be taken on dates determined by Sponsor or prize will be forfeited and an alternate winner determined. Dates of departure/return are subject to change. Limit one prize per person/household. Prizes are non-transferable/no substitution allowed except by Sponsor who reserves right to award a prize of equal or greater value if advertised prize or portion of prize is unavailable.

4. General Rules: By submitting an entry, you represent: (a) that the entry is your own original work previously published for your college’s newspaper, magazine, news blog, college news website or a story that has been featured on college broadcast (radio or television) in the 2008 year prior to 1/1/2009 and (b) the entry does not infringe, misappropriate or violate the rights of any third party including, but not limited to, copyright, trademark, or other intellectual property rights, rights of publicity or privacy or defamation, or portrayal in a false light. Further, any entry submission deemed inappropriate by Sponsor, in its sole discretion, will be disqualified. All entries submitted become the property of the Sponsor and will not be acknowledged or returned. Sponsor may, in its sole discretion, request the necessary back-up to prove that the article was previously published in 2008. Entrants acknowledge and agree that their entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use entries in any way it sees fit in connection with advertising or promoting the Contest in any medium, throughout the world, in perpetuity (including posting on the Trojan web site). No information regarding entries or judging will be disclosed. Sponsor, its parents and affiliated companies and agencies assume no responsibility/liability for damages, losses or injury resulting from acceptance or use of any prize. Taxes, if any, related to the prizes are the responsibility of the individual winners. Sponsor will make 3 attempts to contact potential winners via phone within 48 hours from time that the final judging is completed. If Sponsor is unable to reach a potential winner within this time frame, he/she will be disqualified and an alternate will be determined. Contest winners will be required to sign and return an Affidavit of Eligibility and Liability Release, Assignment of Rights and Publicity Release (where legal) within 3 days of notification attempt, which will be sent via overnight UPS with a pre-paid UPS overnight return enclosed, or prize will be forfeited and an alternate winner determined. Return of prize or prize notification as undeliverable may result in disqualification and alternate determination. Acceptance of prize constitutes permission to use winners’ names, likenesses and entry submissions for promotional purposes without further compensation except where prohibited by law. Airline carrier’s regulations apply for trip prize. Trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. Grand Prize winner and travel companion must travel together on same itinerary. Travel companion of Grand Prize winner must be 18 years of age or older and will be required to execute a Release of Liability prior to departure. Grand Prize winner and travel companion must possess valid travel documents (i.e., valid photo ID) in order to travel. By entering, entrant accepts and agrees to be bound by these official rules and the decisions of the judges. Internet entries will be declared made by the authorized account holder of the e-mail address submitted at the time of entry. "Authorized account holder" is defined as the natural person who is assigned to an email address by an Internet Access provider, on-line service provider, or other organization (e.g., business, educational institution etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest or website, violates the Official Rules, or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. PLEASE NOTE: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor and its agencies are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or utilized in this Contest which may limit the ability to participate or by any human error which may occur in the processing of the entries in this Contest. Sponsor reserves the right to cancel the online portion of the Contest if it becomes technically corrupted, and award prizes from eligible online entries received prior to cancellation and all eligible mailed entries received.

5. Winners List: For a list of winners, available after 4/17/2009, visit www.trojancondoms.com by 4/17/2010.

6. Sponsor: The Sponsor of this Contest is Church & Dwight, Co., Inc., 469 N. Harrison St., Princeton, NJ 08543-5297.